corner

Dissemination

Dissemination Targets

The dissemination strategy of the project focuses on the following target groups, which can all be reached by the Consortium partners:

  • Public Transport Operators: these include all operators of land, air and sea transport, related public or private service providers especially in the emerging growing field of disabled and elderly care, transport and tourism providers, etc. This target group can be effectively reached through the joint forces of the Consortium’s partners, especially INRETS, ERT and CERTH.
  • Scientific Community: research and academic organisations, scientific journals, Committees, Internet Fora and other working groups in fields related to Public Transport. This target group can be effectively reached by the Consortium’s prestigious academic organisations.
  • End-user groups and their Associations: EDF is a European umbrella organisation representing more than 50 million disabled people in Europe. Its mission is to ensure disabled citizens' full access to fundamental and human rights through their active involvement in policy development and implementation in the European Union. Other examples are SeniorNet Sweden (http://www.seniornet.se/), a well known association in Sweden, having the goal to encourage seniors to take advantage of the possibilities that Information Technology  brings to society and at the same time to promote to the industry the concept of a technology adapted to the needs of seniors users; seniorennet.be which is a similar site for the Belgian Dutch speaking elderly; HI (Hjälpmedel Institutet, http://www.hi.se/) and ASPHI in Sweden and Italy respectively, organizations devoted to promote the support to disabled people and people with special needs, etc. This target group can be effectively reached through the joint forces of the Consortium’s partners, especially IAS, UNIVERSITAS, LUND and USTUTT.
  • General Public/Public and Opinion Makers: all of the project’s dissemination activities will target this group as well as the more project-specific target groups.
  • Standards Fora: this target group is covered through the activities of A6.2.

Dissemination Means

  • Preparation of a communication strategy (and good practice sourcebook), which will be implemented. Some of the key interventions of the strategy include building capacity for efficient communication, enhancing media work, sharing good practice, and supporting and developing effective dissemination activities and materials.
  • 2 major public events in 2008-2009 will be an important occasion to disseminate and inform the outside world, key stakeholders, etc., on the achievements of the projects, as well as contribute to user forum participation, etc.
  • Professional media coverage of ACCESS 2 ALL  and its activities.
  • Participation and submission of papers in international conferences and events, which will be identified and reported on a regular basis to the Consortium partners, in order to properly organise participation in these events.

In addition, the following activities will also be undertaken:

  • Presentation of ACCESS 2 ALL project objectives and results  through the World Wide Web.
  • Creation of a User Fora.
  • Production of advertising material for the project (brochure, posters, DVD…).
  • Newsletter release.
  • Publications in (technical) magazines.
  • Tutorials and demos for training.
  • Participation in technical exhibitions, conferences and major fairs.
  • Organization of workshops/conferences on related issues.
  • Involvement of academic and industrial key actors in the dissemination strategy.
  • Prototype demonstrations for general public groups.

All the above will be documented in D7.1: Dissemination plan, identifying clearly the target groups that will be addressed, as well as various key stakeholders.

 

 
corner2